Jam’s early career started at Dazed & Confused magazine. After contributing as a Photographer she went on to shoot Fashion for numerous editorials worldwide.
Jam’s work is infused with a striking sense of colour and place. Jam’s women are photographed as strong, powerful individuals and the imagery she produces is sensually rich, feminine and aspirational. Her Indian heritage that nurtured a love for the vivid and bold combined with her enthusiasm for location lead to her unique style.
As a director, Jam’s love for the female form, honed from years in fashion makes her short films a feast for the eyes and senses. Her work is filled with a signature passion, energy, warmth and humour that stems directly from her personality.